ULIP vs Traditional Insurance – Which One Should You Choose?
- Posted On: 24 Sep 2025
- Updated On: 24 Sep 2025
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- 5 min read

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Both ULIP insurance and traditional insurance plans give you protection. The difference lies in how they handle your money. One grows with the market, the other gives fixed security.
Let’s break down what ULIPs and traditional insurance plans are so you can choose wisely.
What is ULIP Insurance?
So, what is ULIP insurance? The full form of ULIP is Unit Linked Insurance Plan. It’s a hybrid product that blends life cover with investment.
The meaning of ULIP plans in simple words is that a part of your premium is used to provide life insurance cover, while the remaining portion is invested in funds such as equity, debt, or a mix of both.
The growth of your investment depends on the performance of the market. That’s why ULIPs are also called market-linked insurance plans. Your money grows as markets rise, but it can also fluctuate.
Benefits of ULIP Insurance
Why do people pick ULIP insurance? Here are the key reasons:
- Dual advantage- You get life protection plus investment returns.
- Flexibility- Switch between equity and debt funds based on your goals.
- Transparency- Track your investments daily through the Net Asset Value (NAV).
- Liquidity- Make partial withdrawals after a 5-year lock-in period.
- Tax perks- Premiums paid and maturity proceeds qualify for deductions and exemptions under income tax laws.
Example
A young professional may choose equity funds in their ULIP to aim for higher growth. This means accepting short-term ups and downs. A conservative investor may prefer debt or hybrid funds. These give more stability with modest growth.
Your ULIP’s returns connect directly to the daily NAV. If the market rises, your returns increase. If the market dips, your returns drop. That’s the trade-off of linking your insurance with investments.
Wondering how ULIPs can balance life cover with investment growth? View our plan |
What Is Traditional Insurance?
Now let’s look at the other side. Traditional insurance focuses on pure protection with guaranteed payouts. These plans do not depend on market changes.
Common types of traditional insurance include:
- Whole Life Insurance- Covers you for your entire life. Your family gets the death benefit whenever you pass away.
- Endowment Plans- Combine savings and insurance. If you survive the policy term, you receive a lump sum payout.
- Retirement Plans- Retirement Plans build an income for your golden years, paying you regularly after retirement.
- Term Insurance- Term policy offers pure protection at the lowest cost for a fixed term.
Traditional plans usually invest in safe assets such as bonds and government securities. This reduces risk but limits growth.
Benefits of Traditional Insurance Plans
Why do some investors prefer traditional plans?
- Stable and safe- Returns are guaranteed, with no market risk.
- Predictable- Fixed premiums and maturity benefits make planning easier.
- Assured payouts- Useful for long-term goals such as education or retirement.
- Tax benefits- Premiums and payouts often qualify for tax deductions and exemptions.
Example
If you have a family to support and want a predictable income, traditional insurance fits well. For instance, saving for your child’s education or planning for retirement becomes easier with fixed returns. You know exactly how much you’ll receive and when.
Difference Between Traditional & ULIP Insurance
Feature | ULIP Insurance | Traditional Insurance |
Returns | Market-linked, variable returns based on fund performance | Guaranteed returns plus bonuses, fixed payouts |
Risk | Higher due to market exposure | Low, conservative investments |
Flexibility | Switch funds, adjust investment mix | Fixed terms, limited changes |
Transparency | Daily NAV updates, clear charge breakdown | Annual bonus declaration, less detailed charges |
Liquidity | Partial withdrawals after 5 years | Loans and surrender value options |
Premium Use | Split between insurance and investments | Mostly insurance coverage |
Key Differences Between ULIPs and Traditional Plans
1. Returns and Risk
Unit Linked Insurance Plans connect to market performance. Your money grows more, but it also faces market ups and downs. Traditional plans give you fixed returns. You know exactly what you'll get back. Pick traditional if you want certainty over higher gains.
2. Control Over Your Money
ULIPs let you switch between funds. Change your mix of equity and debt as your needs change. Traditional plans lock you into one approach. You get less control but also less complexity.
3. Fee Structure
ULIPs show you exactly what you pay. Fund management fees and admin charges appear clearly. You see daily updates on how your money performs. Traditional plans hide costs inside bonuses and surrender values. You get less detail about where your money goes.
4. Money Withdrawal
ULIPs let you withdraw part of your money after 5 years. You access funds when emergencies strike. Traditional plans offer policy loans or surrender options. Both choices reduce your final benefits.
Tax Rules for ULIP and Traditional Insurance
Life insurance gives you more than protection and returns. Tax benefits matter too. Both ULIPs and traditional insurance plans help you save tax under Indian laws. Each type follows different rules.
- ULIP Insurance Tax Benefits
You save up to Rs 1.5 lakh in taxes each year when you pay ULIP premiums. Your premium must stay below 10% of your sum assured to get this benefit.
You also get your maturity money and death payouts tax-free under Section 10(10D). This works only if you pay Rs 2.5 lakh or less per year across all your ULIP plans.
Capital Gains Tax Budget 2025 brings new rules from April 1, 2026. High-premium ULIPs now count as capital assets:
- Hold for over 12 months: pay 12.5% tax
- Hold for 12 months or less: pay 20% tax
Bought a ULIP on or after February 1, 2021? Paying more than Rs 2.5 lakh per year across all policies? Your maturity money becomes taxable as capital gains. Section 10(10D) exemption stops working.
After 5 years, withdrawals up to 20% tax-free if your policy still qualifies under Section 10(10D). If you surrender before 5 years, your gains get taxed. The government also takes back your earlier Section 80C tax benefits. Death benefits stay tax-free no matter what. Your family gets full protection.
- Traditional Insurance Tax Benefits
Like ULIPs, traditional life insurance gives you tax deductions up to Rs 1.5 lakh. This helps your yearly tax planning.
Payouts stay tax-exempt under Section 10(10D). New rules affect policies with premiums over Rs 5 lakh per year. You’ll be taxed on the excess amount.
There’s no taxation worry if you borrow against your policy. Although when surrendering early, you pay tax on gains above what you invested.
Traditional plans keep taxes straightforward. No complex rules like ULIP thresholds to track.
How to Choose the Right Plan
Pick ULIPs if you want flexibility and do not mind market swings. Choose traditional plans if you prefer simple, guaranteed returns.
Talk to an insurance expert at Shriram Life. They study your situation and suggest the best fit for you.
The right policy matches your life, not what sounds best in advertisements.
Disclaimer: The information provided is intended for general informational purposes only. For personalised recommendations, please consult a certified insurance professional.
Frequently Asked Questions
Which is better, ULIP or a traditional plan?
ULIP combines investment and insurance. It offers flexibility and potential market-linked growth. Traditional plans focus on simple savings with guaranteed, low-risk returns. Choose ULIP for wealth-building. Choose traditional for stability.
Is ULIP high risk?
ULIP carries market risk, not high risk. ULIPs connect to market performance, so returns change with market conditions. Your money faces some risk but also growth opportunities.
Is ULIP good for 5 years?
ULIP requires a 5-year lock-in period. Some plans show 11-20% average annual returns. Fees and market ups and downs affect your final results. Your fund choice and timing matter most.
Which policy offers better tax benefits?
Both ULIPs and traditional plans give you Section 80C deductions for premiums. ULIPs also offer tax-free maturity money under Section 10(10D) when you meet certain conditions. This makes ULIPs more tax-efficient in many cases.
Guide to the Types of Life Insurance & How to Choose
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